CV

Ryan Jaslow

(908) 208-4197, ryan.jaslow@gmail.com, LinkedIn: https://www.linkedin.com/in/ryan-jaslow-90404432/

SUMMARY
Communications professional passionate about health storytelling, who demonstrates ability to produce and disseminate nationally-visible media for top health care and media organizations.

EXPERIENCE           

Massachusetts Eye and Ear/ Senior Manager of Public Relations
MARCH 2019 – PRESENT, NEW YORK, NY

  • Oversee media outreach and strategy for top-ranked specialty hospital inclusive of writing press releases, pitching reporters, securing coverage, coaching experts, managing media monitoring and related press duties.
  • Responsible for placements in The New York Times, Wall Street Journal, STAT, trades, biotech outlets.
  • Editor-in-chief of Focus blog writing and assigning clinical, research and patient stories. 
  • Partner with Development for storytelling around gala and fundraising events.
  • Collaborate on content creation and strategy for Mass Eye and Ear social media accounts.

NYU Langone Health/ Associate Director of Media Relations (December 2016–present);
Assistant Director (September 2015–December 2016); Senior Public Relations Specialist (April 2014–September 2015)
APRIL 2014 – MARCH 2019, NEW YORK, NY

  • Responsible for proactive/reactive media outreach and strategy for five nationally-ranked departments at top health system in major media market. Supported external comms during rebranding and hospital’s first top 10 ranking.  
  • Manage two outside agency teams to aid in strategy execution and boost outreach around major initiatives.
  • Leadership roles in cross-departmental huddles to develop 360-degree strategy with internal communications, social, marketing and creative. Assist in crisis communications, press conferences, events
  • Produce multimedia materials to translate clinical research and milestones for wide and targeted audiences.
  • Supervise two media relations specialists aiding their strategy development and career growth
  • Proactive outreach resulted in hundreds of earned media placements in top tier outlets, national nightly and morning broadcast, consumer online/print magazines, NYC locals, medical trades (including at conferences)
  • Coordinated initiatives with major partners including Dwayne Johnson, Facebook, NYC sports media

CBSNews.com/ Health Editor (December 2011–April 2014); Associate Producer (May 2011–December 2011)
MAY 2011 – APRIL 2014, NEW YORK, NY  

  • Promoted to lead editor of health vertical overseeing strategy shift from blogging to original reporting, multimedia.
  • Wrote and edited daily coverage on public health, medical research, breaking news, sidebars, social-friendly trends, for online posts, photo-essays and multimedia features. Amassed ~1,700 bylines.
  • Produced video from shoots with physicians and celebrities. Launched Pet Health, Medical Innovations series.
  • Enlisted medical, nutrition, environmental authors and organizations to contribute evergreen multimedia content to supplement news coverage. Maintained social media feeds and landing page updates.

Medscape/ Associate Medical Editor (2009–May 2011); Associate Editor (August 2007–2009)
AUGUST 2007 – APRIL 2011, NEW YORK, NY

  • Edited, fact-checked, provided administrative support for digital text and multimedia medical education and editorial content targeting physicians. Wrote newsletters; designed with Illustrator. Managed editorial assistant.

The Impact Group/ Editorial Assistant
JUNE 2006 –AUGUST 2007, NEW YORK, NY

Assisted editors developing medical education materials in print, digital and live meeting formats.

EDUCATION

Binghamton University / B.S. Psychobiology, Organismic Track

RELEVANT ACTIVITIES

  • NYU School of Professional Studies (SPS) Multimedia Storytelling course completed 12/2018
  • Presenter, “Leveraging Orthopaedic Marketing: How Do We Optimize Impact,” AAOS 2018
  • Guest lecturer, NYU SPS Public Relations 111 (2016, 2018)

Member, Healthcare and Public Relations Society of New York (2014-2019)